Strategy of socially responsible enterprise personnel management

Abstract

According to the results of the analysis of the strategic personnel development management, it was determined that the development of socially responsible personnel is a top priority of a company, which wants to increase its position in the market and gain the reputation of a responsible employer. High loyalty of the personnel will ensure the growth of a company, so two directions of personnel development on social and environmental basis were proposed. The directions of education of socially responsible personnel were selected, which include many components which can be attributed to health insurance, sorting of garbage in the office, creation of green groups, organization of volunteer initiatives from company employees, balance between work and family, reduction of paper usage, issuance of non-disposable dishware, new standards of socially conscious management, a corporate university and an online learning portal. A strategy of socially responsible enterprise personnel development management is formed, which is aimed at educating the environmental consciousness of the company employees, which, as it was found, will contribute to the growth of employee loyalty, reputation, will shape the image of the green company, reduce the environmental impact, which in turn will ensure the development of environmental innovations, international cooperation, economic efficiency and increased government subsidies.