FORMATION OF THE MECHANISM OF REGULATION OF THE MARKET OF CONSUMER GOODS OF UKRAINE IN THE CONDITIONS OF GLOBALIZATION

Abstract

The globalization of economic processes significantly affects the main trajectory of Ukraine's economy, in particular, determines the current characteristics of the national market of consumer goods. Increasing interdependence of national economies, increasing economic turbulence, increasing the role of informatization and digitalization lead to the emergence of new, previously unknown phenomena in the economic sphere, which initiate the transformation of the architecture of the consumer goods market. The current state of functioning of the consumer goods market is under the influence of inflation and is characterized by imbalance as a result of imperfections of market mechanisms and the lack of a comprehensive state policy on its development. In recent years, key levers of real influence on consumer goods market indicators have been lost, attention to the settlement of systemic development problems has weakened, which has led to deepening structural deformations, significant shadowing of the market, reduced quality and safety of goods. Theoretical studies of the need and essence of regulation make it possible to form a system of regulation of the consumer goods market. In practice, such a system accumulates three basic blocks: formation, implementation and adjustment. They are interconnected and are aimed at achieving certain criteria for regulating the consumer goods market and achieving its development goals. Changes in the socio-economic environment, the need to accelerate the decentralization of management, strengthening the regulatory functions of market mechanisms and public regulation necessitate the development of new strategic measures to regulate the consumer market in globalization, which will ensure balanced, sustainable and safe development and expansion. a full-fledged socially oriented market environment, satisfying the population's demand for consumer goods at affordable prices and a guaranteed level of quality and safety of goods. To solve such problems, we have proposed strategic directions and organizational and economic mechanisms for their implementation. The mechanism for ensuring the implementation of strategic objectives includes: improving institutional support; identification of sources of funding for regulatory measures; formation of information support system; organization of scientific support; increasing the level of staffing in the field of consumer goods market regulation; ensuring interaction and organization of cooperation with public and non-governmental structures.