STRATEGIC AREAS OF ENSURING FINANCIALLY SUSTAINABLE DEVELOPMENT OF ENTERPRISES IN UKRAINE

Abstract

The article examines strategic areas of ensuring financially sustainable development of enterprises in Ukraine. It proves that the main problem of financial stability of Ukrainian enterprises is the high level of accounts receivable. It presents challenges of ensuring financial stability of local enterprises and offers strategic tools for ensuring financial stability of enterprises. One proves that strategic management of financial stability should take into account not only financial management goals and a type of financial policy but also a kind of financial stability common to the enterprise as of today. Areas of ensuring financial stability using strategic financial management tools include the selection of the target structure of current asset financing, the establishment of principles of cost management policy optimization (relevancy, minimization, planning), which allows specifying measures for gaining targeted financial stability of enterprises.